Determining Value – Factors that affect the value of your home in today’s market

​

Location

• Location is the single most important factor in determining the value of your home

​

Floor Plan

• Different floor plans will determine different prices, even when compared to similar living or lot square footage

​

Competition

• Prospective buyers compare your property against competing properties

• Buyers will perceive value based on properties that have sold or are available in the area

​

Timing

• Property values are affected by the current real estate market

• As the real estate market cannot be manipulated, a flexible marketing plan should be developed which analyzes the current marketing conditions and individual features of the property

​

Condition

• The condition of the property affects the price and speed of the sale

• As prospective buyers often make decisions based on emotion, first impressions are important

• Optimizing the physical appearance of your home will maximize the buyer’s perception of value

​

Price

• Pricing your home properly from the beginning is important in determining the length of time it will take to sell your home

• Reviewing this home marketing plan will assist you in determining the best possible asking price